Paid and Organic Search
We all like that organic search is free. We also notice that businesses clearly spend a lot of money
on paid search.
What's the best approach for using them? Should I just do paid search? Just organic search?
The answer is that there's a role for both. These Newsletters deal with the role of both.
Google, King of Search
Paid and Free Search
Organic or Paid Search--Which is Better?
Interaction of Paid and Organic Search
Advertise Your Domain Name on AdWords?