Today, for nearly all small businesses, you don't need a dedicated IP address. This may not agree with what you've…
Yes, I know this is about Web marketing. Please accept this single departure from the topic. It's time for every…
Inside vs. Outside Language In every business, the people inside the business use different terms to refer to products and…
One of the advantages (and disadvantages!) of what I do is that I pay close attention to whatever Google releases…
You know that many prospects for your business now shop reviews in much the way they used to use search…
We all know that our writing is a lot more interesting if it's illustrated by images. In addition, an image…
Clearly, your Web site doesn't help your business if it's down. Someone who visits it gets a very bad message…
The work of SEO has changed a lot since I started doing it in 1998. In those days, the task…
Problems When I Ask for Online Reviews If you ask customers to post online reviews of your business or product…
What Is HTTPS If you look at the address bar at the top of your browser page, you'll see the…
Intro For this post, like many others, I'm indebted to a client for a discussion about this topic. As you…
What's Hot? Marketing is all about building and influencing trends. It's also true that trends are important within marketing. Certain…
End of the Line The day has finally arrived, I'm hanging it up. After writing this newsletter for more than…
"Nutsy" Isn't Fiction Any More Usually I choose an absurd but slightly possible theme for my April Fool's Day newsletter,…
HTTPS In another issue, We've recommended that you should be running HTTPS, to protect your visitor's interactions with you, and…
Reviews Our friends at BrightLocal have kindly released their annual survey of local consumer reviews. They usually come up with…
Protecting Your Computer This post is not really about Web marketing, but lately I've seen a dangerous message delivered by…
What's HTTPS? HTTPS is the secure version of the HTTP (hypertext transfer protocol) that our browsers use to access Web…
This past week I had the good experience of dealing with the support staff at SendMail, a mail relay company. …
Accelerated Mobile Pages Accelerated Mobile Pages (AMP) is a Google and Twitter project that's intended to provide website pages that…
The Golden Ratio I remember first hearing about the golden ratio in high school geometry class, when I didn't pay attention. …
In 1998 when I started this business, SEO was my goal. I wanted to learn all about how to make…
Busy Professionals Victimized by Web Charlatans I've worked with doctors, dentists and lawyers who have Web sites and wonder why…
Private IP Address: The Gold Standard in Hosting. Or Is It? Recently I was looking for specialized Web hosting services,…
Google shocked the tech world today with their filing for bankruptcy protection under Chapter 11. In a statement just released,…
Reviews and Search Traffic We've all seen the familiar arguments about how on-line reviews affect position in search results--hence, resulting…
A Good Idea or Over-Marketing? The question comes up time and again--is there any value to including terms where you…
Reviews Matter On-Line Reviews have become more and more important. Today, surfing review sites for good reviews, and then going…
Why Care About Customer Reviews? We all know that online reviews are growing in importance. In fact, a growing number…
Why Care About Reviews? Review sites have been called the village of the twenty-first century. Today this is where people…