We all know that our writing is a lot more interesting if it's illustrated by images. In addition, an image…
The work of SEO has changed a lot since I started doing it in 1998. In those days, the task…
Accelerated Mobile Pages Accelerated Mobile Pages (AMP) is a Google and Twitter project that's intended to provide website pages that…
Search Engine Results Position (SERP) Matters If your Web site brings an important amount of business to you, or if…
Google and Mobile-Friendly Google has announced that, starting April 17, they will include whether a site is "mobile-friendly" as a…
Google+ Shares and Search Rankings There is fairly wide-spread belief in the SEO community, buttressed by a couple of studies…
What's Coming from Google Google's Matt Cutts made a video for Webmasters, talking about forthcoming changes from Google. Of course,…
Writing for Search Engines The good news is that to rank well in search engines you don't have to write…
Directory Submission As you know, Google performs most of the Internet searches in the world. However, even after the large…
Change or Be Left Behind! The Web is bringing fundamental change to how many businesses operate. If you have a…
Google Cracks Down on Spam Reviews Google has announced that they have made "improvements" to their spam detection for local Google+…
Succeeding with Content There are many slogans for how to produce content. None of them is the ultimate answer, but…
SEO vs. PPC Search engine optimization comprises all of the things that get your site a high ranking in what's…
Banned by Google! Being removed from Google's index is one of the worst things that can happen to a business. …
A Business Relationship with Google? Last week I had an interesting conversation with a potential client. They had been pitched…
Don't do this Either There are some shortcuts to achieving high search engine ranking. These are all methods to make…
How to Have Google Trouble: An Example If you're a regular reader of this publication, you know that the approach…
Summary Your Web pages have HTML tags that tell the browser how to display the page. Many of these tags…
Huh? Unnatural Links? There have been some recent changes to Google's ranking methods, that have resulted in big changes for…
New Google Search Algorithm Google has announced that they have introduced a new search algorithm within the past week. That's…
Page One of Google: Important? We give a lot of attention to position in search engine results. When a searcher…
Build Your Own Content Network I tell you that "content is king" in Internet marketing. So now you have a…
Ranking Well in Google Results Google recently changed their ranking algorithm, and a lot of sites changed ranking in search…
Content, Content, Content A client told me that in her area of business, a newcomer was blowing away all the…
Search Engine Position Search engines can bring visitors to your site who are actively looking for information that's on your…