Aristotle, a long time ago, laid down the principles for a convincing argument. Even today, as we formulate our marketing…
Marketing is different from selling--the marketer figures out how to sell, the seller actually sells. This issue of the Newsletter…
Marketing is different from selling--the marketer figures out how to sell, the seller actually sells. This issue of the Newsletter…
The Power of a Story You're absorbed in reading a great story. Your mind is in the story--you don't answer…
Banksy Can Teach Us Recently the popular graffiti artist Banksy opened an outdoor art stall and sold his valuable work…
Use Limited Editions to Create Buzz The Limited Edition approach to drawing attention to your offerings is to add strange,…
What's a KSP? Your Key Selling Proposition should appear on your home page. It tells, in perhaps ten to fifteen…
Disruption Today we live with constant disruption. Technology, economic, political and other changes challenge our notions of how things should…
Lance Has Trashed His Brand Lance Armstrong provides a strong lesson for any of us who have a brand that…
Free Stuff We all are attracted to getting something for free, and we've know it since we were children. The…