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Simplify Your Newsletter Signup Box

A Simple Newsletter Signup Box

Past issues of this newsletter have talked about the importance of your newsletter and provided an example of a good newsletter. As you start your newsletter effort, be sure that it’s easy for visitors to your site for subscribe! This newsletter talks about that all-important element of the newsletter strategy–your newsletter signup box.

We want to make it easy to subscribe to our newsletter. Just a moment, just give us your email address, it’s easy. But we also want to let our visitor know that we won’t be sending a deluge of unwanted email, and we won’t pass on the email address.

Often we see sites that make a big production of it, with elaborate explanations. Don’t do this! Make it quick and simple to sign up by putting a simple signup button on every page of your site.

Bad Newsletter Signup Boxes

Here’s an example of a typical complicated newsletter signup box, reduced in size to fit our length constrants:
This offers an explanation of what the newsletter contains and tells the visitor that the email address won’t be shared. That’s fine, but it’s a significant amount of reading, and at first glance might appear to contain a warning that needs to be read–a turnoff. Out of courtesy I’ll not name the Web site this comes from! Now take a look at another signup box:
This one takes a whole page, and it asks for a lot of information. When I’m signing up it’s not clear that you need my phone number or my “message,” whatever that is! I’m likely to take one look at the amount of work required here, and the nosiness of your newsletter people, and simply pass on this opportunity.
A Newsletter Signup Box Done Right
Here’s an example of a terrific signup box. You might choose less informal language than the creators of wufoo.com, where it comes from. You might want a (slightly) longer description of what you provide in your newsletter, and perhaps a more formal statement that you won’t be abusing the information the visitor gives you. But that’s all you need! This simple box won’t put off anyone, and it can be put onto every page of your site.

The Bottom Line

Make your newsletter signup simple and straightforward for your visitors, to gain the ability to keep in touch with them and remind them that you’re around and ready to meet the need that brought them to your site.
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This entry was posted in Simplify Your Newsletter Signup Box on December 14, 2013 by Dave Roberts.

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  • Credibility
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  • Dave's Review Service
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  • Do You Know Your KSP?
  • Do You Need a Dedicated IP Address?
  • Does Yelp Manipulate Reviews for Advertisers?
  • End of Dave's Newsletters
  • Establishing Site Credibility
  • Evolution of Marketing Style
  • Extortion
  • Getting Position in Organic Search
  • Google Drops Symantec Certs from Chrome
  • Google Files Chapter 11
  • Google's New Requirement–Be Mobile-Friendly
  • How Can I Get More Reviews?
  • How to get your emails read
  • How to Handle Negative Reviews
  • HTTPS
  • Lawsuits and Negative Reviews
  • Marketing on the Web
  • Marketing Strategy
  • On-Line Reviews: Now Protected by Law
  • Online Reviews Matter–But Don't Ask for Them
  • Paid and Organic Search
  • Private IP Address
  • Put Google on Your Side
  • Ranking Well in Google Results–from Google
  • Read Those Forums!
  • Registering Your Domain Name
  • Reverse Advertising
  • Reviews
  • Reviews Affect Search Position
  • Ron Burgundy and Content Marketing
  • SEO for Images
  • Simplify Your Newsletter Signup Box
  • Site Availability
  • Site Design
  • Skeuomorphic or Flat Design?
  • Small Business
  • Social Networks
  • Soial Media Really Do Matter
  • Storytelling–How to Do It
  • Submitting Your Site to Directories
  • Tell a Story!
  • The 3S
  • The Box on Your Site That Costs You Money
  • The First Few Seconds
  • The Five-Second Test
  • The Golden Ratio
  • The Mechanics
  • The Science of Gifting
  • The Three Phases of Web Marketing
  • The Welcome Newsletter
  • The Zero Moment of Truth
  • This Will Make You a WordPress Believer
  • Three Terrible Link-Building Strategies
  • Two-Step Optin
  • Uncategorized
  • Use AdWords
  • Walmart Buys Google
  • Web Marketing 101
  • Web Marketing Mistakes
  • What Not To Do for SEO
  • What's Coming from Google
  • What's Hot in Web Marketing
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